A comparison of remuneration policies of the hotel industry with other industries
Tác giả: Nguyễn Minh Xuân Hương
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt HuongNMX.AComparisonOfRemunerationPolicies.pdf
Analysis and comparison of online fashion service business models in Vietnam
Tác giả: Trần Hữu Ái & Nguyễn Minh Xuân Hương, Đoàn Thị Vân
Kỷ yếu: International Journal of All Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2583-2964
Tóm tắt AiTH.AnalysisAndComparisonOfOnlineFashion.pdf
Analysis and implementation of the concept of MBO and MBP at FLC Group in Vietnam
Tác giả: Đinh Nguyệt Bích & Nguyễn Thị Thu Thảo, Phan Thị Chiêu Mỹ
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt BichDN.AnalysisAndImplementationOfTheConcept.pdf
Heineken CSR based World's Brand Building Strategy
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Anh Phúc, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.HeinekenCSRBasedWorld's.pdf
Analysis of brand building and development process of Ben Thanh Tourist in Vietnam
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Anh Phúc, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.AnalysisOfBrandBuildingAndDevelopment BenhThanh Tourist.pdf
Analysis of the brand building process based on CSR by Philip Morris in the World
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt
Applying teaching and assessment methods for business courses in math and natural sciences
Tác giả: Trần Hữu Ái & Nguyễn Minh Xuân Hương, Đoàn Thị Vân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.ApplyingTeachingAndAssessment.pdf
Building organizational culture at FLC Group Vietnam
Tác giả: Phan Thị Chiêu Mỹ & Nguyễn Thị Thu Thảo, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt MyPTC.BuildingOrganizationalCulture.pdf
Business process management in Vietnamese and foreign companies: A case of tourism industry
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2582-7138
Tóm tắt AiTH.BusinessProcessManagementInVietnamese.pdf
Communication management in Vietnamese and foreign enterprises: A case of tourism industry
Tác giả: Huỳnh Thị Ngọc Quý & Nguyễn Đức Hải
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt QuyHTN.CommunicationManagementInVietnamese.pdf
Comparative analysis of Big4 brand strategy of Vietnamese banks
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2582-7138
Tóm tắt AiTH.ComparativeAnalysisOfBig4BrandStrategy.pdf
Comparative Analysis of Customer Care Strategy of Viettel and VNPT
Tác giả: Trần Thanh Quân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt QuanTT.ComparativeAnalysisOfCustomerCareStrategy.pdf
Comparative analysis of customer service culture at Duong Minh English Center and VUS
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Lê vương Ngọc, Trần Anh Phúc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.ComparativeAnalysisOfCustomerServiceCultureDuongMinhEnglish.pdf
Comparative analysis of customer service culture at Hooray international preschool and Kindy Garden Montessori
Tác giả: Trần Thanh Quân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt QuanTT.ComparativeAnalysisOfCustomerServiceCultureAtHooray.pdf
Comparative analysis of customer service culture at Maplebear International Kindergarten and Kinder Academy
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Lê Vương Ngọc, Trần Anh Phúc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.ComparativeAnalysisOfCustomerServiceMaplebearInternationalKindergarten.pdf
Comparative analysis of customer service culture at Tue Duc international preschool and Kindy City
Tác giả: Trần Thanh Quân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt QuanTT.ComparativeAnalysisOfCustomerServiceCultureAtTueDuc.pdf
Comparative analysis of customer service culture of CBS and IDC architectural design training center
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.ComparativeAnalysisOfCustomerServiceCultureCBS.pdf
Comparative analysis of customer service culture of Hung Thinh and Gamuda Land
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.ComparativeAnalysisOfCustomerService HungThinh.pdf
Comparative analysis of online fashion business models in Vietnam
Tác giả: Trần Hữu Ái & Phan Thị Chiêu Mỹ, Đinh Nguyệt Bích, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of All Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2583-2964
Tóm tắt AiTH.ComparativeAnalysisOfOnlineFashion.pdf
Comparative analysis of some managers at leading logistics and construction enterprises in Vietnam
Tác giả: Trần Hữu Ái & Phan Thị Chiêu Mỹ, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiTH.ComparativeAnalysisOfSomeManagers.pdf
Conflict management in Vietnamese and foreign companies: A case of tourism industry
Tác giả: Lê Thị Nam Phương, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt PhuongLTN.ConflictManagementInVietnamese.pdf
Current status of E-commerce application of exporters in Vietnam
Tác giả: Trần Anh Dũng
Kỷ yếu: International Journal of Research in Finance and Management
Mã số ISSN/ ISBN: 2617-5762
Tóm tắt DungTA.CurrentStatusOfE-commerce.pdf
Current status of internal control at FLC Vietnam
Tác giả: Nguyễn Thị Thu Thảo & Phan Thị Chiêu Mỹ, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt ThaoNTT.CurrentStatusOfInternalControl.pdf
Digital marketing strategy of Dien May Xanh supermarket
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.DigitalMarketingStrategyOfDMX.pdf
Distribution Policy Comparison for Familymart and Circle K in Vietnam
Tác giả: Huỳnh Thị Châu Ái & Nguyễn Thị Lệ Hoa, Phan Thị Chiêu Mỹ
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiHTC.DistributionPolicyComparison.pdf
Evaluation of work results according to KPIs in the hotel industry
Tác giả: Nguyễn Minh Xuân Hương
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt HuongNMX.EvaluationOfWorkResults.pdf
Factors Affecting the Abroad Entrepreneurial Opportunity of Business Administration Students at the University of Finance and Marketing
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiTH.FactorsAffectingTheAbroadEntrepreneurialOpportunity.pdf
Factors affecting the quality of entrepreneurship education at the Faculty of Business Administration, Industrial University of Ho Chi Minh City
Tác giả: Nguyễn Thị Thu Thảo
Kỷ yếu: International Journal of Multidisciplinary Research and Growth Evaluation
Mã số ISSN/ ISBN: ISSN (online): 2582-7138
Tóm tắt ThaoNTT.FactorsAffectingTheQuality.pdf
Factors affecting the quality of entrepreneurship education at the Faculty of Business Administration, Industrial University of Ho Chi Minh City
Tác giả: Lê Thị Nam Phương
Kỷ yếu: International Journal of Multidisciplinary Research and Growth Evaluation
Mã số ISSN/ ISBN: ISSN (online): 2582-7138
Tóm tắt PhuongLTN.FactorsAffectingTheQuality.pdf
Factors impacting business decision making in foreign companies operating in Vietnam
Tác giả: Nguyễn Lê vương Ngọc & Lê Thị Nam Phương
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-5289
Tóm tắt NgocNLV.FactorsImpactingBusinessDecision.pdf
Family businesses’ scale and development in Vietnam
Tác giả: Trần Hữu Ái & Nguyễb Minh Xuân Hương, Đoàn Thị Vân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2583-2964
Tóm tắt AiTH.FamilyBusinesses’Scale.pdf
Heineken CSR based World's Brand Building Strategy
Tác giả: Trần Hữu Ái & Đinh Nguyệt Bích, Nguyễn Lê Vương Ngọc, Trần Anh Phúc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.HeinekenCSRBasedWorld's.pdf
Impact of transformational leadership on performance through employee confidence and creativity (case of logistics industry in Ho Chi Minh City)
Tác giả: Trần Anh Dũng
Kỷ yếu: International Journal of Research in Finance and Management
Mã số ISSN/ ISBN: 2617-5762
Tóm tắt DungTA.ImpactOfTransformationalLeadership.pdf
Information Technology in distribution systems of Vietnamese enterprises
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Management and Organizational Research
Mã số ISSN/ ISBN: ISSN (online): 2583-6641
Tóm tắt AiTH.InformationTechnologyInDistributionSystems.pdf
Introducing ICT-based innovations in management process of small and medium enterprises
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Management and Organizational Research
Mã số ISSN/ ISBN: ISSN (online): 2583-6641
Tóm tắt AiTH.IntroducingICT-basedInnovations.pdf
Leadership and manegement in Vietnamese enterprises: A case of tourism industry
Tác giả: Nguyễn Lê Vương Ngọc, Lê Thị Nam Phương
Kỷ yếu: International Journal of All Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt NgocNLV.LeadershipAndManegementInVietnamese.pdf
Managing cultural change in Vietnamese enterprises after Covid-19 pandemic
Tác giả: Đinh Nguyệt Bích & Nguyễn Thị Thu Thảo, Phan Thị Chiêu Mỹ
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt
Managing organizational changes in Vietnamese enterprises after Covid-19 pandemic
Tác giả: Lê Thị Nam Phương, Nguyễn Lê Vương Ngọc
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt PhuongLTN.ManagingOrganizationalChangesInVietnamese.pdf
Monopolistic Business Strategy of EVN in Vietnam's Electric Energy Market
Tác giả: Trần Thanh Quân
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt QuanTT.MonopolisticBusinessStrategy.pdf
Motivation in state own tourism companies in Vietnam
Tác giả: Nguyễn Đức Hải & Huỳnh Thị Ngọc Quý, Trần Huy Cường
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt HaiND.MotivationInStateOwnTourism.pdf
Organization of customer care activities at Techcombank in Vietnam
Tác giả: Trần Huy Cường
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt CuongTH.OrganizationOfCustomerCareActivitiesAtTechcombank.pdf
Organizing customer care activities at Sacombank Vietnam
Tác giả: Trần Huy Cường
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt CuongTH.OrganizingCustomerCareActivities.pdf
Participation of IT components in marketing information system of Vietnamese enterprises
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiTH.ParticipationOfITComponentsInMarketing.pdf
Planning and organizing customer care activities at Vietnam International Bank
Tác giả: Trần Huy Cường
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt CuongTH.PlanningAndOrganizingCustomer.pdf
Policies to support the development of small family businesses in Vietnam
Tác giả: Trần Hữu Ái & Nguyễn Thị Xuân Hương, Đoàn Thị Vân
Kỷ yếu: International Journal of All Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN (online): 2583-2964
Tóm tắt AiTH.PoliciesToSupportTheDevelopment.pdf
Price Policy Comparison for Familymart and Circle K in Vietnam
Tác giả: Nguyễn Thị Lệ Hoa & Phan Thị Chiêu Mỹ, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt HoaNTL.PricePolicyComparison.pdf
Product and Market Development Potential of Samsung in Vietnam
Tác giả: Phan Thị Chiêu Mỹ & Nguyễn Thị Lệ Hoa, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt MyPTC.ProductAndMarketDevelopment.pdf
Product Policy Comparison for FamilyMart and CircleK in VN
Tác giả: Nguyễn Thị Lệ Hoa & Phan Thị Chiêu Mỹ, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt HoaNTL.ProductPolicyComparison.pdf
Promotion Policy Comparison for FamilyMart and Circle K in Vietnam
Tác giả: Huỳnh Thị Châu Ái & Phan Thị Chiêu Mỹ, Nguyễn Thị Lệ Hoa
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiHTC.PromotionPolicyComparison.pdf
Research on tourists' perceptions of responsible tourism in PHU QUOC City
Tác giả: Ngô Xuân Hào & Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2349-4182
Tóm tắt HaoNX.ResearchOnTouristsPerceptions.pdf
Responsible tourism research and benefits solutions digital
Tác giả: Ngô Xuân Hào & Trần Hữu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2349-4182
Tóm tắt HaoNX.ResponsibleTourismResearch.pdf
Social responsibility in recruitment of banking industry in Vietnam after Covid-19
Tác giả: Phan Thị Chiêu Mỹ & Nguyễn Thị Thu Thảo, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt MyPTC.SocialResponsibilityInRecruitment.pdf
Strategic planning of state own companies in Vietnam
Tác giả: Nguyễn Lê Vương Ngọc & Lê Thị Nam Phương
Kỷ yếu: International Journal of All Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt NgocNLV.StrategicPlanningOfStateOwn.pdf
Strategy for organizing customer care activities: A case of VP Bank in Vietnam
Tác giả: Trần Huy Cường
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt CuongTH.StrategyForOrganizingCustomerCareActivitiesACaseOfVPBank.pdf
Strategy of VIN University to attract talent in the northern market of Vietnam
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt AiTH.StrategyOfVINUniversity.pdf
Teamwork in management and operation of logistics and construction enterprises in Vietnam: Challenges and limitations
Tác giả: Trần Hữu Ái & Phan Thị Chiêu Mỹ, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Research in Finance and Management
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TeamworkInManagementAndOperation.pdf
The Covid-19 pandemic and its impact on Vietnam’s economy
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TheCovid-19Pandemic.pdf
The current situation of information management at FLC Group Vietnam
Tác giả: Nguyễn Thị Thu Thảo & Phan Thị Chiêu Mỹ, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt ThaoNTT.TheCurrentSituationOfInformation.pdf
The role of ASEAN in the US pivot to Asia strategy
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TheRoleOfASEAN.pdf
The role of Information Technology in marketing management of Vietnamese enterprises
Tác giả: Trần Hữu Ái
Kỷ yếu: International Journal of Management and Organizational Research
Mã số ISSN/ ISBN: ISSN (online): 2583-6641
Tóm tắt AiTH.TheRoleOfInformationTechnology.pdf
The role of the US and China in the post-Covid-19 global economy
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa, Đinh Nguyệt Bích
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TheRoleOfTheUS.pdf
The US-China trade war and its impact on the Vietnam’s economy
Tác giả: Trần Hữu Ái & Nguyễn Thị Lệ Hoa
Kỷ yếu: International Journal of Multidisciplinary Research and Growth Evaluation
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TheUS-ChinaTradeWar.pdf
Training high quality workers in logistics and construction industry in Vietnam after Covid-19
Tác giả: Trần Hữu Ái & Phan Thị Chiêu Mỹ
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiTH.TrainingHighQualityWorkers.pdf
Training high quality workers in logistics and construction industry in Vietnam after Covid-20
Tác giả: Huỳnh Thị Châu Ái (thành viên)
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: 2583-049X
Tóm tắt AiHTC.TrainingHighQualityWorkers.pdf
Training high-quality laborers with a social responsibility orientation in the banking industry in post-covid-19 Vietnam
Tác giả: Đinh Nguyệt Bích & Nguyễn Thị Thu Thảo, Phan Thị Chiêu Mỹ
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt BichDN.TrainingHighQualityLaborerWith.pdf
VinFast’s International Marketing Strategy in a Global Market
Tác giả: Phan Thị Chiêu Mỹ & Nguyễn Thị Lệ Hoa, Huỳnh Thị Châu Ái
Kỷ yếu: International Journal of Advanced Multidisciplinary Research and Studies
Mã số ISSN/ ISBN: ISSN: 2583-049X
Tóm tắt MyPTC.VinFast’sInternationalMarketingStrategy.pdf